SUVs

I've always been just a hair skeptical about all those admonitions to consumers to save the world -- you know, the "Live simply, that others may simply live"-type instructions. They felt a little too much like guilt-tripping to me, with perhaps not enough corresponding actual environmental good being done. It seems like a way for consumers who are feeling guilty about something -- say, those SUVs they drive -- to assuage their guilt by doing something that doesn't really hurt, like turning off the lights when leaving a room. And of course, we've seen how this mindset can backfire:

I've been hearing for some years now about unreasonable environmental activists fighting against resurrecting the use of DDT in Africa to control the malaria scourge, and meaning to check out the story. Michael Crichton, for example, charged that the ban on DDT has killed more people than Hitler. Hard to ignore.

My interest was further piqued when I met malaria sufferers on my trip to Africa, and again when I donated money to a campaign to buy pesticide-treated mosquito netting for African children. Something like 1 million people die annually from malaria -- most of them African children under age 5.

So, what's the real deal? Are the greens so caught up in their rhetoric they would allow kids to die? I'm afraid getting to the bottom of that question slipped pretty far down my priority list.

Fortunately for me and the rest of the world, Simon Fraser University media prof Donald Gutstein did a pretty thorough job poking into the controversy.